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#rockupinred part two
In last Friday’s blog post, we looked at how the British Heart Foundation’s Rock Up In Red campaign had been received so far on social on the day of the campaign. People had been tweeting, posting...
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Using social media monitoring to understand consumer motivations and behaviour
Drinking tea… an iconic symbol of British culture and something that people long for on a cold winter’s day, like today. Throw in a biscuit as well – good times! Supermarket shelves are stacked with...
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How does Associated British Foods fare on social?
Associated British Foods (ABF) … which of its brands first spring to mind? Your list should include Twinings, Kingsmill, Silver Spoon, RYVITA, and Primark. These are all part of this international...
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The Value of Social Media Monitoring for B2B Organisations
Last week we attended the UK’s leading Social Media Measurement and Monitoring conference, #Measure13. The event was hosted by Our Social Times and attracted industry experts from across the globe....
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If you’ve just launched a new service, don’t get grounded on social customer...
At last it’s getting a bit warmer and some of you might be thinking about a city break in Europe, fancy a couple of days in Barcelona, Marrakesh or Venice. If you want to fly, and travel light,...
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The social reaction to the British and Irish Lions line up
At Tuesday lunchtime, many rugby supporters were eagerly awaiting the announcement of the squad for the British and Irish Lions tour of Australia, which gets underway next month. (Image from:...
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Mancini gets the boot – the social reaction
In the past few weeks, football management in Manchester has shifted dramatically. Firstly the big man in football, Sir Alex Ferguson, announced his retirement after 26 years at Manchester United and...
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